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Tuesday, 09 October 2012 22:22

朱得誠 Chudy's Intern profile

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中文姓名 : 朱得誠

英文姓名:Chudy

就讀學校:國立台灣大學

就讀系所:經濟系(Department of Economics)

實習公司:Enspyre安石國際商務顧問股份有限公司

實習內容:Internet Marketing

Why Enspyre?

就讀經濟系,是一個能夠訓練思考邏輯的過程,透過許多模型來解釋人們透過選擇行為來與社會互動的過程,但比較可惜的是較少的實務、實做經驗,於是想在大學期間盡量的讓自己得到實習的經驗,於是我選擇安石,接觸到網路行銷,這是一塊人人都在談論,卻少有人真正了解如何操作的領域,當我腦中想著如何把手上的商品盡可能得讓每一個人知道並注意到,卻不知道遊戲規則如何時很幸運能遇到Elias。不論是面試或是實習的課堂間都學到許多以前所不知道的概念,如何SEO、動手建立網站、搜尋關鍵字背後所經過的程序等許多網路程序等概念,因此很期待往後的所有內容與夥伴們的合作。

Expectation at Enspyre

行銷雖然不是經濟系的專業領域,但往後在企業界裡面可以做的事情範圍必然會有關係,也希望在這過程中找到適合自己的方向。面對未來的不確定性,多方面的尋找與投資自己的能力,或許就是降低風險的方法吧! 在安石學習網路的結構與繁雜,或是邏輯的訓練,不管在哪裡都會非常受用! 希望在未來的時光裡能與同伴們、Zoe與Elias能夠激發出更多的想法與能力!

 

Teammate:  Amberdine  Garry  Bridget   Anny  Vira  Cindy


實習後心得: 

我必須感謝跟我同組的每一個同伴們,沒有討論、分工、合作,就不可能將這個計畫完成

從10月的實習到現在,也有7個月的時間,在密集的8個禮拜訓練裡學到有關SEO的概念,是我在這整個實習中得到的重大收穫,知道Google的運作模式,以及網路上的排名取決於Links與content的品質等。
也因此,我負責SEO的部份就在於提升並創造文章(content)的品質與數量,一想到剛開始對於什麼是商務中心、VO都不懂便要寫有關商務中心的文章就感到十分的茫然與挫折,但藉由不斷的收集資料與拜訪商務中心,讓我真正了解這個產業的動態,並加強寫作的技巧,寫出一篇篇文章,雖然不能說每篇都是完美,但我認為每一篇都有其故事性、公信力與影響力。


拜訪商務中心過程的兩階段

(一)簽約拜訪

懂得網路上的運作後,接著便是拜訪商務中心的過程讓我學到簡報的技巧面對商務人士時所需要的禮儀,以及最重要的"勇氣",要在商務中心的經理面前做簡報並說服他們簽約,除了口條的訓練外,其實就是相信自己做得到,並順利的把合約簽妥。

 

(二)取材的拜訪

為了寫出更有說服力與動人的文章,拜訪""與"慶隆"等商務中心,除內容上的充實之外,帶給我的更是許多人的故事與創業精神,在採訪的過程能夠與創業者對談,了解故事背後的理想與現實面的妥協,對於我而言真的是很大的收穫。


實習結束的自我評量:

當初在做關鍵字的Seo時,我們共同設定五個關鍵字要達到top5的水準,雖然並非每個關鍵字有達到,仍然有許多進步空間,但過程中與許多網站接觸,如reBuzz與WeStudent,也登上Techorange的專欄,讓我們了解PR的運作方式並行銷自己。

提升網站的Page Rank的過程中,對我們來說每件事都是很好的經驗與突破,我想如果能夠找到更多的平台與媒體所做出來的Seo效果會更好,而這正是所必須突破的問題,不管是這七個月以來的實習也好,在未來的職場上遇到更多的人,而這都是PR,人際關係的建立,還有許多該學的部份。

其次便是寫作的技巧,很感謝Elias與ZOE的支援與對於我們寫出來的文章修正,花了許多時間來做文章的架構,寫出吸引人的文章,說出一則吸引人的故事,都是訓練文案的基礎。

 

藉由這段時間的實習,我經驗了許多我認為在我這個年齡不太有機會遇到的人事物,例如接觸到商務中心的經理們、媒體的採訪、中小型的創業家,讓我得到許多的知識與心得,當然最重要的還是"勇氣"二字,踏出第一步後,才是真正的開始。

 

 

 

                              

                       

  

                    

Last modified on Saturday, 26 October 2013 15:01

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