Home 合作大學 中央大學 NCU Enspyre Intern Group (16) 張如茵 Orophin Chang Intern Profile Group 16
週一, 07 十月 2013 22:31

張如茵 Orophin Chang Intern Profile Group 16

Written by  張如茵
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中英姓名: 張如茵/Orophin Chang

就讀學校: 輔仁大學

就讀系所: 英國語文學系

實習公司: Enspyre安石國際商務公司

實習內容: 網路行銷 Internet Marketing

Motivation

會想要接觸行銷這一塊工作主要來自於我在大二時選擇的雙主修學系上有提供行銷的相關課程,也讓我開啟了對Marketing工作的興趣。也因此為了去了解更多相關知識,我在大三時參予了社會企業的行銷比賽,也選修了不少相關課程。雖然從課程還有比賽中學到不少東西,但是我更了解到一件非常重要的事情-我需要更多資源去學習到底什麼才是行銷,單單是學校的課程還有競賽對於我來說總是-不夠!還不夠! 也因此我開始著手尋找跟行銷相關的實習,而剛好系上的學姊是安石國際上一屆Group15的實習生,就這樣我知道安石有提供這一個很棒的實習計畫,而我確信參與這個既能學習又能夠實戰的實習一定能讓自己的能力有所提升。

大四這一年可以說是人生中一個非常重要的階段,是連接職場的一個重要橋梁。所以若能參與一個能讓自己提早適應工作環境的實習會是對以後有非常大的幫助-這也是為什麼我義無反顧的報名了安石的實習計畫。當然,同時我也希望在出社會之前能夠藉由在安石實習的經驗能夠更加深入了解到我自己的個性還有適不適合畢業後進入行銷產業。

Expectation

我期許自己能夠在這一個為期7個月的intern program中可以讓自己對行銷的所學確確實實的從理論走到實務,同時也希望可以從16屆夥伴們身上汲取我所缺少的特質而進一步的提升自己。當然最重要的是希望在這個計畫中所得到的經驗能夠成為我以後進入職場的利器,讓自己比別人早一步了解行銷這一個工作的環境,並且讓自己擁有更佳的危機處理以及應變能力。我知道這將會是一個非常艱鉅的任務,但是如果不放手一試,我永遠也不會知道自己的極限在哪裡,而我已經準備好接受接下來的挑戰了!

 

-實習心得- 

在安石為期7個月的實習,說長不長說短卻也不短。這段時間,卻足以改變我一直以來的思維,以及做事方式。還記得一開始,對網路行銷背後所涉及到的所有工具真的可以說是一竅不通,不管是Google Analytics還是Google Adwords等等對我來說都十分陌生。通過一個又一個禮拜的訓練,才開始慢慢抓到穩定的節奏,得以能夠真正利用所學來應用到被分派的專案之上。除此之外,我更得到了一開始從沒期待過的邏輯表達訓練,學習到了應該要如何消化、正確包裝資訊然後清楚的傳達給聽者。學校也許教會了我行銷之於理論是什麼,但在安石的實習卻直接揭開了行銷這項工作的面紗,更加確立了我對行銷領域的熱情。

 

My Teammates:

高皓禎 Jenny Kao

黃韶華 Ruby Huang

陳薇     Tiara Chen

宋易豪 Edward Sung

趙莛宇 Stephanie Chao

梁勻榕 Sarah Liang


Last modified on 週六, 03 五月 2014 12:50

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