Home 合作大學 文化大學 PCCU Enspyre Intern Group (14) 蔡怡宣 Anny Tsai's Intern Profile
週三, 10 十月 2012 18:27

蔡怡宣 Anny Tsai's Intern Profile

Written by  蔡怡宣
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中英姓名: 蔡怡宣 / Anny Tsai 

就讀學校: National Taiwan University

就讀系所: Foreign Languages and LIteratures

實習內容: Internet Marketing

實習公司: Enspyre 安石國際商務顧問股份有限公司


Why Join Enspyre

It’s my last year in the university, and in the following months, I will probably go to seek for my future job busily. Since my major is English literature, I think it is important to equip myself with professional skills and knowledge. With the advance of technology, Internet has significantly changed people’s lives and how they think.

How to link marketing and Internet becomes an issue for people to think about. Therefore, although I have not learned about anything on marketing before, I am eager to learn more about this upcoming trend and gain experiences from this internship program.Thus, when I first saw Enspyre Internship Program on the campus bulletin, I knew this is what I  want.

What I Expect

 

It is glad to be here! 

I expect to learn Internet marketing through learning by doing and see how a business works.Besides, I hope I can learn how to think more deeply on questions and try to be more “active” and creative in thinking.Most important of all, I am really looking forward to working with so many amazing people from different universities!

 

Teammates

Amberdine, Bridget, Chudy, Garry, Vira

 

Reflecton

 

很快地實習進入尾聲了,回想當初一開始進來時,對於行銷相關的術語一竅不通,然而現在,雖燃在這麼短的時間內並不可能全盤了解,但可以肯定的是,現在能知道像是搜尋量和排名、關鍵字、廣告等等的行銷策略。然而絕對不只是紙上談兵,這次的實習更重要的一部份是實際演練。

Smartsheet---整合分析

一開始的工作是安排Smartsheet的進度,每週監督大家每個禮拜的完成的狀況,在每周回報,隨時評估目前計劃和目標並做調整,其中發現有些進度開始落後時,也會在當天提出和大家討論解決之道,在這部份,我學到整合分析的能力,但是或許自己可以做的更多更徹底,可以主動的詢問或是觀察,提出自己對於計劃的看法,才能幫助團隊向目標更往前邁進一步。

與客戶接洽---自信的溝通

在實習的過程中,我遇到最大的挫折就是與商務中心電話接洽的部份了。原本不認為打電話是件苦差事,但是在真正去做的當下,才發現因為緊張而無法完整地表達自己的想法,經過多次練習,慢慢地不再那麼緊張,然而緊接著的問題是不懂得如何應對,在電話中,我們沒辦法像面對面那樣看到對方的表情,只能透過聲音的傳遞了解來表達,因此每當被對方拒絕時,就不知所措的掛上電話,但後來了解,不要因為遭到拒絕而放棄或退縮,可以更有自信的說下去,不僅對話中,與人溝通時亦是如此,一個自信的表情和表達,才能讓對方聽進我們的想法。

撰寫文章---如何包裝想法

除了在挫折中體悟到學習外,實習的過程中,覺得自己收穫最多也是自己花最多心力的便是撰寫網頁文章的部份了。其實原本認為寫文章蠻容易的,有組織有系統地表達自己的想法就好了,然而,我錯了! 第一個遇到的難題就是: 對於網站的主題不了解,像是創業相關知識等等,很多都是自己沒接觸過的領域,要怎麼寫具知識性又能說服別人的文章呢? 因此,第一個首要任務就是要自己先做好功課,上網查創業相關資料,了解專業人士是怎麼說的,搜尋相關的研究,並且融會貫通後寫入自己的文章中;搞定內容之後,下一個難題就是如何寫出一篇吸引人的文章? 一個故事或是一個好的包裝,往往就能抓緊讀者的注意力。


我一直在想,比起半年前的自己,除了上面的三個能力外,現在的我有什麼不同? 記得第一堂上課時Elias說過:"行銷是站在顧客的角度來想事情" ,過去,我可能比較考慮自己的事情,自己想寫什麼、自己想說什麼?但是我開始可以懂得去了解讀者想看什麼? 顧客想要的是什麼? 寫文章或與人溝通,不是各說各話,傾聽別人的需求,才能達到最有效的溝通和表達。

Last modified on 週六, 26 十月 2013 15:17

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