Home APSU Enspyre Intern Group (14) 楊榮敏 Vira Yang's Intern Profile
Wednesday, 10 October 2012 16:40

楊榮敏 Vira Yang's Intern Profile

Written by  楊榮敏
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Name: Vira Yang 楊榮敏

School: National Tsinghua University 國立清華大學

Major: Foreign Languages and Literatures 外文系

實習公司:Enspyre (安石國際商務顧問股份有限公司)

實習內容 :Internet marketing (網路行銷)

 

Motivation

當初選擇外語系就讀,除了真的對英文有興趣外,也希望在大學四年的訓練下,能夠有語言方面的專業能力。而當三年過去,再一年就要面臨就業,我不禁自問,除了語言外,我還有什麼其他能力?雖然語言方面已經到達一定的程度,但是我想要在畢業之前接觸更多,也學習更多,一個偶然的機會下,我從朋友得知了安石實習,而且過程必須是全英文。我發現這是一個可以運用到自己所學,又可學習到新東西的好機會,於是我立刻報名了此次的實習。很幸運的能夠被選入為這屆的實習生,希望以後能跟其他夥伴還有Elias擦出更多火花!!

Expectation

在學校修管理相關課程的時候,我就對行銷方面很有興趣。希望這次的實習,不僅能學到行銷觀念外,還有行銷相關的實務經驗。在面試過程中,Elias不斷鼓勵我們要有新的創意,讓我了解到行銷不只是想出一個方案那麼簡單,期許在未來的實習生涯中,能夠學到更多行銷方面相關的知識。

 

 我的夥伴們: Amberdine  Garry  Bridget   Anny Chudy

 

實習後心得

在這八個月中,我學到的比預期的多很多。包含SEO的運作概念,以及搜尋引擎的運作方式,以及Google廣告等等。而我主要負責的部分是網站整理跟商務中心的洽談與拜訪。一開始要設計,甚至自己動手整理網站對我而言都很棘手,因為以前從來沒有接觸過程式或是網站這方面。但在Elias的耐心指導下,我對網站的運作跟後台從完全不懂到逐漸上手。而在商務中心拜訪的部分,從打電話洽談到至商務中心簡報,當中遇到了一些挫折,但經過不斷的調整,最後成功地與商務中心簽約。這當中學到了除了該如何與做電話溝通,還有簡報技巧的訓練等,其實在過程中會不斷的懷疑自己,擔心自己做不好,但最後我成功地做到了,這點真的是很大的收穫。

 

實習後的自我評量:

 在實習剛開始的時候,我們有設定關鍵字排行要達到的目標。為達到這個目標,我們積極向媒體,還有一些專業人士做接觸,目的是要讓我們網站有大量的曝光量。而我們最後也成功的登上rebuzz, Westudent 和 Techorange。雖然最後並沒有完全達到當初設定的目標,但在過程中我們也學會了如何跟媒體接觸,及如何寫文案等等。而在這過程中我覺的最難得接觸到平常沒有機會接觸到的領域,包含商務中心和媒體,這對我來說是十分難能可貴的經驗。很高興當初下了來安石實習的決定,這次的經驗讓我知道自己還有哪裡不足,也學到了很多實務的經驗,感謝安石還有所有的夥伴們。

 

Last modified on Saturday, 26 October 2013 15:11

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