週日, 20 二月 2011 11:31

Dior-實習心得

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英文姓名:Dior
就讀學校:中國文化大學
實習公司:Enspyre安石國際商務顧問股份有限公司
實習內容:網路行銷、網 站管理架設

I- answer電話代接秘書行銷挑戰
Hi,我的名字叫Dior,我是中國文化大學推廣教育部廣告系四年級的學生,在一堂Web 2.0創新與應用的課堂上認識了Elias Ek,安石行動商務的瑞典籍總經理。當他跟課堂上的同學介紹安石行動商務的簡介,  與行政外包、電話秘書、電話行銷、虛擬辦公室等業務內容,我就深深被吸引了,這些外包的服務大多存在於美國、印度等國家,且服務的對象都是使用英文的國 家,這是我第一次接觸到在台灣的行政外包公司。

安石行動商務是中國文化大學推廣教育部與歐洲商會中小企業中心共同推動「國際職場體驗計 畫」的合作企業,這個計畫是為了讓學生有機會在國際化的企業環境中獲得工作經驗與實際鍛鍊英文能力。當我知道可以到這樣的公司工讀,我立刻與安石行動商務 聯繫,經過面試與審核,終於爭取到這個實習的職務,得到可以提升自己行銷企劃與英文能力的機會。

這次的實習計畫總共有四個人入 選,Judy、Frank、Kevin還有我組成一個小組,共同企劃與行銷I-answer電話代接服務,讓更多人知道這項服務與提升用戶數便成為我們這 兩個月最重要的目標。這對我們來說是一項挑戰,也是一個發揮能力的機會,我們都很開心未來能將自己所企劃的內容實現,也很期待看到成果。

第 一天上班,Elias親自訓練我們,讓我們感到非常的受到重視,在輕鬆又有趣的會議中,我們認識了安石行動商務的成立過程與Elias當初創立時的理念, 也學習到目前各種服務的內容與運行方式。最令我感到興奮的是,一般網路公司不會教的功夫與訣竅,Elias在我們第一次上課時就傾囊相授,讓我覺得真的不 虛此行,犧牲自己的假日來實習是正確的選擇。除了教我們如何在三個小時內架好網站外,還教我們如何使用網路中最厲害的武器-SEO (Search Engine Optimization) 搜索引擎優化,當人們在使用搜索引擎的關鍵字搜尋時,讓自己的網站在自然排序中提升到第一頁,增加被消費者找到的機會。這些都是在學校所學不到的實戰經 驗,有了這樣的工讀機會,讓讀廣告系的我也能獲得資管系才有的能力,成為一個更全方位的行銷人才。

感謝中國文化大學推廣教育部與安石行動 商務給了我一個快速提升自己能力的好機會,讓我可以接受這個的行銷計畫的試煉,我們文化四人小組一定可以作出非常棒的成績,敬請拭目以待。
Last modified on 週二, 13 九月 2011 13:02

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