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週三, 27 四月 2011 08:19

林怡君 Jocelyne-實習心得

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中英姓名:林怡君/ Jocelyne

就讀學校:國立台灣大學 NTU


實習內容:Internet Marketing (網路行銷)



動機:To be amnitious

當年誤打誤撞進入了政治學系,或許可以說是美麗的錯誤吧。在政治學中,我學到了獨立思考的能力,以及對自己與社會的野心,也因此挖掘出我對於從事行銷的 熱情。如果政治就是孫中山先生所說的:「管理眾人之事」,那麼行銷,我會說它是「管理顧客之事」。以顧客為立足點,了解需求、提供資訊、滿足期望,並建立 良好的顧客關係,和政治學裡的InputOutputFeedback極為相似。而行銷與日常生活極為相關、無所不在,行銷的方式更是多元、新穎,這樣不斷隨著時代與科技變化的一門學問,對我來說就像遊戲一樣有趣。



期許:To be creative


在所有實習的課程內容中,我最希望能學到的是有關於消費者心理層面的一些常識,它雖然難以察覺,但在行銷之中,卻是存在於每一個小細節的關鍵。在第一堂 課中,我已經學到企業與顧客因為文化價值差異、網路使用習慣,所呈現出不一樣的行銷手法與成效,而不同族群的消費者,對於不同的關鍵字也會有不同的回饋。


meet my teammates!Cool

Sonya, Flora, Ben, Jason, Peggy, Mandy, Brenda, Winny, Kristine

Last modified on 週二, 13 九月 2011 12:27


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