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週日, 20 二月 2011 10:46

張芷綾 Patricia-實習心得

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英文姓名:Patricia
中文姓名:張芷綾
就讀學校:國立政治大學(NCCU)
實習公司:Enspyre安石國際商務顧問股份有限公司
實習內容:網路行銷、網站管理架設



我是張芷綾,Patricia,目前是國立政治大學 國際經營與貿易學系三年級的學生。

上學期修了「行銷管理」,對於行銷有了初步概念,課 堂上的個案會提到本來預估效益有多大,結果卻不如預期,或者明明花少許的成本卻有巨幅的獲利,行銷人員到底以怎樣的科學量化方法預估一次行銷活動的成本與 效益?近幾年為什麼電視廣告最後都要觀眾去搜尋關鍵字?進入安石實習,不僅是因為對網路行銷有興趣,也是因為困惑要如何完成一項成功的行銷行為,安石提供 大學生在網路行銷方面實際操作的平台,而我在面試時,向Elias, 安石國際的總經理也是這項實習課程的「導師」展現我對網路行銷的興趣及想要學習的積極態度,幸運地獲得了這張入場券。

13個禮拜的實習先以課程方式進行教學,例如如何利用Facebook或Youtube等網路媒體進行網路行 銷,在電話中,甚至面對面向人行銷。我期望因為這一次實習讓我看清網路行銷的面貌,並且應用所學知識,更了解網路世界及式著從行銷產品回歸到如何行銷自己 給未來的「顧客」,不管是任何面式工作的主考官還是新的朋友圈。

Elias教我們的不僅是網路行銷的專業知識,還有傳授他縱橫商場二十多載的經驗,如最基本的,在會議中,利用 名片擺放對照與會人員,趕快記起每個人的名字與頭銜,這能蜩讓對方感覺到親切感並更樂意與你合作。還有最重要的一點,雖然自己不過是網路行銷的菜鳥,但 Elias分享他大學時期行銷老師跟他說的一句話:Fake it till you make it.


So, right now, I am a marketing professional.

 

 

本身很喜歡寫部落格,請大家來看看Laughing

http://sapphire1208.pixnet.net/blog


 


一同實習的夥伴:

Janice

Daky

Valerie

April

Silvia

Hazel

Kid

Shannon

Joyce



 

 

Last modified on 週二, 13 九月 2011 12:57

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