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週三, 09 十月 2013 13:18

梁勻榕 Sara's Intern Profile

Written by  梁勻榕
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中文名字:梁勻榕

英文名字:Sara

就讀學校:銘傳大學(Ming Chuan University)

就讀系所:數位媒體設計學系(Digital Media Design)三年級

實習公司:Enspyre安石國際商務顧問股份有限公司

實習內容:網路行銷(Internet Marketing)

Motivation

網路上無意間看到安石網路行銷的網站,”行銷”看似和設計毫無相關的方向,但轉個念頭想,又有什麼東西和行銷是無關的?設計和行銷就像是一體的兩面,先懂得行銷的方向,再進一部為客戶設計,最後在包裝好售出…。要如何做到設計和行銷結合是我一直想要了解的。想要在眾多的設計產業中在更往下鑽研出市場的導向,客戶的需求,才能讓自己更創新的達到目標!而安石的全英語討論也是有所預期的,我希望能藉此讓自己適應,在未來在工作的範圍能更廣。尤其在看完許多前幾屆實習生的分享,更加深了我想加入安石這個實習計畫的想法,必定是個有挑戰性又會讓自己有所成長的機會。


Expectation

在這七個月過後,我希望自己是可以清楚了解並順利協助商務中心運作,在面對客戶的應對進退上都能有一定的標準。確定自己未來工作的定位,同時也向我身邊的夥伴們學習每個人不同的特質。趕快趁還沒出社會前多看、多學,替自己未來職場做好準備!

 

-實習心得-

實習結束了, 27週的努力畫下了句點,一次次的禮拜六都帶給我滿滿的衝擊和成長,我想,學習到最多的是關於行銷的本質和職場上的態度。

有別於那些廣泛的行銷理論,那就像擺在書店裡被大家翻閱的書,對我這個行銷的門外漢,只能說是"有看沒有懂"。而在進到安石,成為行銷實習生後,從零開始學習,慢慢的,就像撥雲見日,好像對於所謂的"行銷"有了一些了解。

從發想到提案,再考慮到實際上是不是真正可行,執行,碰到瓶頸,想辦法解決,成功達成目標,或是失敗,檢討...,每一步都伴隨大家的瘋狂討論和努力所生成。

還記得最剛開始的那幾個禮拜最讓我不習慣,不習慣行銷這塊領域,不習慣需要快速消化再反饋的討論方式,但現在回想起來,那段日子就像一個進入狀況的必經歷程。真正的與客戶面對面交流,或是在活動上和陌生人分享自己的成果...,這些向外接觸的機會都是相當寶貴的經驗,雖然說每次活動都是"既緊張又刺激",但在短暫的學生生涯中,又有多少機會可以實際參與到行銷的本質。沒有像是陣痛期的短暫,就不會體驗到自我成長和進步吧。

只能很老掉牙的說,"像塊海綿一樣的吸收",就是我在安石最大的收穫,多方位的成長,不管是在撰寫文章或是口條,或是在行銷層面的認知都有更深的想法,每周的文章分享讓我看到許多事物所保有的"鑽石",從細節中分析什麼昰最有價值的精神。謝謝Elias和Zoe肯給我機會進來安石學習,從你們的身上學到非常多,關於職場,關於態度,關於行銷。也謝謝我最親愛的16組的伙伴們,能和大家一起完成這次的任務真的很開心,也很值得!

 

Teammates

高皓禎 Jenny Kao

黃韶華 Ruby Huang

陳    薇 Tiara Chen

趙莛宇 Stephanie Chao

宋易豪 Edward Sung

張如茵 Orophin Chang

Last modified on 週六, 03 五月 2014 12:44

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