週五, 07 十月 2011 18:03

謝承璋 Don 實習心得

Written by  謝承璋
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中文姓名:謝承璋

英文姓名:Don

就讀學校:國立中央大學 NCU

就讀系所:資訊工程所

實習公司:Enspyre 安石國際商務顧問股份有限公司

實習內容:Internet Marketing




參加實習的原因
我對於商業頗感興趣,在接觸一些理論之後,希望能有機會驗證於實務。偶然的情況下得知安石的行銷實習計畫,對於沒有行銷實務經驗的我而言很想一探究竟。四處打聽之後發現朋友之前有參加過,大力推薦,所以我就試著申請看看,也幸運錄取了。在長達半年的實習期間,我們將學習各個面相的行銷技巧,我最期待的兩項是 Search Engine Optimization (SEO) 與文案撰寫。主修資工的我,雖然已前就曾耳聞我們可以藉著 SEO 來提升網站在搜尋引擎的排名,但我從來沒實做過。在這邊有機會研究 SEO 實在很有趣。文案撰寫則是要清晰表達理念,對於文字火侯、邏輯創意、訴求目的要能掌握。我喜歡閱讀,覺得文案撰寫也很有挑戰性。

 

未來期許
感謝安石給我這個實習機會,在這段時間裡,我期待自己能和團隊夥伴密切合作,共同完成專案,並學得網路行銷的各種技巧。


其他實習夥伴

RobertMiaGraceShanaJuliaTzu liJessicaKira

 

實習後心得

 

在半年的實習過程中,我參與了行銷專案的完整流程五步驟:一個點子、建立網站、電話約訪、談生意、簽合約。我負責的網站是商務中心的平台 Workspace 工作空間網,有幸和多家商務中心合作,包括這產業最大的三個牌子:遠雄、TEC、Regus。一開始我們並不瞭解商務中心這個產業,但隨著和業界一點一滴的互動,累積了使平台更好的建議。談生意的三點心得:虛心學習、態度好、即時回應需求。

建立網站的時候,我主要是在寫 PHP、MySQL、Javascript。有時要設計更友善好用的功能,有時要排除故障。有了這次專案的經驗,我有信心能把一個有前景的商業點子很快轉換成展示用的網站,而且還能夠把網站和適合的客戶聯繫。寫網站是工程師的任務,可能更重要的任務是把想法 sell 出去,而這兩部份我都做到了。

回想我當初在實習中最想學的是 SEO,可惜的是 Workspace 本身沒有實做 SEO。另外一個當初想學的是文案撰寫,這部份是有些練習。我花時間最多的部份是程式碼編寫與拜訪各家商務中心談生意。

感謝專案團隊夥伴:Tzuli, Kira, Julia, Wendy, and Robert. 建立網站的過程中有很多重複性的工作,是和大家一起努力才有辦法完成。感謝業界先進們的指導與建議,這是我學到最多的部份,也認識了多位業界好友與向各家總經理學習。一窺業界運作的堂奧,確實是寶貴的經驗。

Last modified on 週六, 26 五月 2012 13:48

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